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So long, Fat Cats. There’s a better way to do business.

It’s time to say goodbye to businesses that pursue profit at all costs. When businesses take responsibility for their impact and lead with integrity, they help to build a world where people, the planet, and communities don’t just survive — they thrive.

Every choice matters, so choose a better business to buy from, work for, or lead, and help shape a better world for everyone.

What is a better business?

Find a better business

Become a better business

What is a better business?

A better business prioritises people and the planet alongside making a profit. That’s what Certified B Corporations stand for. With more than 10,000 B Corps worldwide, they’re working together to build a global economy that’s more just, inclusive, equitable, and regenerative.

B Corps are for-profit companies that are certified by B Lab for meeting high standards of social and environmental performance, accountability, and transparency.

The B in B Corp stands for ‘Benefit for all’. B Corps think beyond short-term wins and shareholder profits, govern responsibly, and take everyone they are connected to into account – from environment and community, to workers and customers.

For more than two decades, B Corps have modelled a way to do business that prioritises people and planet, alongside profit. No business is perfect, but by committing to a journey of continuous improvement, B Corps demonstrate what better business can look like.

Learn more about B Corps

Every decision you make matters.

With over one million people now working for Certified B Corporations around the world, the size of this movement shows that better business is here to stay. The number of B Corps continues to grow every day, reflecting a growing dissatisfaction with the current system and a collective desire for businesses that are purpose-led and demonstrate care for people and the planet.

The B Corp movement is becoming more visible, showing what it stands for: people using business as a force for good.

You don’t have to lead a company or work for a B Corp to be part of this movement for change. We all make choices in our daily lives that have an impact on the world around us. The Certified B Corporation mark helps us to choose and use goods and services more consciously. When you choose to buy from a company that is certified as a B Corp, you're backing a business that’s committed to considering all stakeholders, not only shareholders. You’re supporting a better way to do business.

Find a better business

The hands-on team, live & breathe the philosophy of no compromise. Sustainability has been at the forefront of Lawson’s Dry

NZ’s most sustainably certified wine producer. Their wines give the experience of an authentic piece of Marlborough.

Head for the hills (or the sea) with these outdoor-ready skincare heroes. Minimally packaged natural sunscreen, bug repellent and outrageous

Head for the hills (or the sea) with these outdoor-ready skincare heroes. Certified natural, water-free products for adventure.

As a customer-owned B Corp bank, we’re for people who want their money to be a force for good. Guided

As a customer-owned bank with B Corp credentials, we’re the bank for people who want their money to be a force for good.

Stewart Financial Group has been empowering clients since 1987. As accredited fiduciaries, we deliver comprehensive wealth management, strategic risk insurance,

Empowering financial prosperity through exceptional fiduciary expertise and personalised strategies since 1987.

For over 100 years, Danone has been bringing health through food to as many people as possible. Our unique products

Danone’s mission is to bring health through food, with unique products supporting nutrition needs at all stages of life.

Definitii simplifies the B Corp certification process for businesses of all sizes—offering end-to-end support, tailored guidance, and impact improvement plans

Definitii offers end-to-end support and guidance to help businesses create positive social and environmental impact.

B is for progress

Progress means raising the bar, not once — but again and again. Being a B Corp isn’t about being perfect or chasing short-term wins. It involves taking progressive actions with an eye to the future, and making better choices now so that today’s profits don’t become tomorrow’s problems.

B is for people

At the heart of every Certified B Corporation is a simple belief: business should benefit all. That means everyone, from employees and suppliers to customers and communities. B Corps are committed to fair pay. Inclusive workplaces.Transparent supply chains. Decisions that consider how people are affected. Because when people thrive, business thrives too.

B is for transparency

B Corps open more than just doors. Firstly, they volunteer to undertake a holistic review of their business through the independent B Impact assessment. B Corps also commit to being accountable to their stakeholders and to recertifying as a B Corp every three years. Part of this includes transparently publishing their B Corp impact profile, revealing how they perform and where they can improve on the global B Corp directory, available for all to see.

B is for fairness

All B Corps sign a declaration that includes recognising that through their products, practices, and profits, businesses should aspire to do no harm and benefit all. Fairness is therefore central to B Corp decision-making, from how workers are paid to how suppliers are treated. It means striving for equity, opportunity, and respect for all.

B is for purpose

A clear and guiding business purpose is the driving force behind every B Corp. It’s about more than making money — it’s about making a difference. B Corps make a legal commitment to a business purpose that delivers a social benefit alongside profit, and to considering the interests of all stakeholders — not only shareholders — in their decision-making. Because in a B Corp, profit fuels purpose — and purpose shapes everything.

B is for equity

Equity isn’t a checkbox or a throwaway line in a policy. It’s key to doing better business. It’s an active commitment to dismantling systemic barriers to participation in our society and economy. That’s what B Corps are working towards every day — creating a more level playing field, not just within the four walls of the individual business, but across industries, regions, and communities.

Become a better business

B Lab’s high standards for environmental and social performance offer an open-source blueprint for better business. And, they’re free for any business to measure and manage their business against through the B Impact platform. Whether your company certifies as a B Corp or not, from action to advocacy, there are lots of ways to be a better business. Start being better today.

Learn more about B Corp

B is for collaboration

Spurred on by a handful of passionate B Corps, B Lab Australia & Aotearoa New Zealand, The Hallway, and globally lauded director Paul Middleditch collaborated with a shared challenge: How to share the B Corp story and challenge outdated ways of doing business?

Acknowledgement

B Lab Australia and Aotearoa New Zealand works across the lands collectively known as Australia and Aotearoa New Zealand. 

In Australia, we acknowledge the Traditional Custodians and pay our deep respects to Elders past and present. We recognise the strength and enduring contributions of Aboriginal and Torres Strait Islander communities, whose deep knowledge systems, cultural leadership, and care for Country continue to shape a more sustainable and just future.

In Aotearoa, we honour Māori as Tangata Whenua and Treaty partners, and we commit to upholding the promises of Te Tiriti o Waitangi. True partnership means recognising Māori economic and cultural sovereignty, and embedding tino rangatiratanga in decision-making, governance, and resource stewardship.

So long, Fat Cats. There’s a better way to do business.

It’s time to say goodbye to businesses that pursue profit at all costs. When businesses take responsibility for their impact and lead with integrity, they help to build a world where people, the planet, and communities don’t just survive — they thrive.

Every choice matters, so choose a better business to buy from, work for, or lead, and help shape a better world for everyone.

Become a better business

Learn more about B Corp

B is for collaboration

Spurred on by a handful of passionate B Corps, B Lab Australia & Aotearoa New Zealand, The Hallway, and globally lauded director Paul Middleditch collaborated with a shared challenge: How to share the B Corp story and challenge outdated ways of doing business?

Acknowledgement

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